Choosing the Right T-Shirt Color for Printing and Branding (2024)

In this article we will discuss how choosing the wrong t-shirt color along with the wrong ink color can create an undesired effect in the way your graphic prints and looks.

Why should the t-shirt color and ink color matter?

To make your design or logo stand out from the background color of the t-shirt.

Perhaps your design can work best on a different color t-shirt, from what you originally had planned to useor you’ve found your design looks better on a different shade of color ink?

Whatever the case may be, we’ll do our best to help you get the best result for your printing.

Need t-shirts printed? Let us know what you’re looking to print?

When the t-shirt color is light and so is the ink, the print will most likely blend into the t-shirt because of the similarities in color shades.

Unless this is the look you are going for we wanted to give you a heads-up when picking out your t-shirt colors to print your design.

The aim is to have contrasting colors so that your logo pop’s out against the shirt color you choose.

Because not all color combinations work well together when printed.

Light-colored t-shirts print best with Dark Inks and Dark Color garments print best with Light Colored ink.

However, when you print a light color ink on top of a light color garment there won’t be enough contrast to truly bring your design out to its full potential.

Take a look at the image above and you will see that white or light color inks will read better against dark t-shirt colors.We printed these t-shirts for www.JohnChow.com.John Chow is a famous internet blogger and online marketer.

His order was simple, he wanted good quality premium t-shirts with his domain name printed on the front of the t-shirt.

I’m not sure if we suggested printing on multi-color t-shirts, but somehow we selected 24+ different colors to print his domain name and logo in white ink.

Knowing how to pair colors together can improve your t-shirt design and make it stand out in a unique way.

This makes for a clear message that your audience can easily read and a natural way of bringing the eye to focus on the graphic or logo.

Although the shirt order had 6+ different t-shirt colors we chose to print in White Ink because white ink suited this job better than any other color ink.

Some of the blank t-shirts we recommend is the Bella Canvas 3001 unisex t-shirt and for women, we recommend the Bella Canvas 6004 because of the diverse color selection and quality this brand offers.

The very first thing to have before any printing gets done is the mockup design with the t-shirt color you want.

The mock-up will provide visual proof on how the colors, location, and placement will look on the t-shirt before you send your t-shirts to print.

Your graphic designer or the print shop providing you with printing services can also create these mockups in Photoshop for you.

Once you have the mockup done you can ask the designer or print shop to change the size, color, locations or placement of the logo very easily before printing.

The mock-up will give you an opportunity to make any last changes before it goes to print.

If after you receive the mock-up with your design and you feel it still does not feel right for some reason, we suggest trying a contrasting t-shirt color to change the background color and see if the logo sits better on top of different colors.

Go with your gut.

If 2 or 3 different t-shirts colors still don’t work or feel right, you may have to re-design your logo to make it work better on the color that you want to print.

This rarely happens but it’s an option to try before printing something you do not feel right with.

Changing the color of a t-shirt in the mockup is a lot easier than redesigning the logo and can save you lots of time.

The main problem is when both t-shirt color and ink are similar shades, the design will get lost and blend in with the shirt color instead of standing out.

If you take a look at the two images in this section you will see that the design is the same however the color of the shirt dramatically changes how the printed design looks.

In my opinion, for this case, the Black t-shirt color with a white print stands out the most then against the black print with the Tan shirt.

The black t-shirt seems to make the logo pop out and read better when looking at both t-shirts.

However, you make the final decision on what colors work well for your brand, so it’s completely up to you on what looks good and what dose not.

Take a look at these two images, for example, same color logo printed on 2 different color t-shirts.

You can see how the Heather Grey t-shirt on the left side hides most of the details in the logo.

This is because of the little contrast between the T-Shirt Color and ink color used.

Although you can still see the outlines of the hair in the logo when printed on the Athletic Heather T-Shirt Color, the black t-shirt reveals the lines in the logo a lotmore clearly.

The same ink color was used on the Athletic Heather and Black t-shirt, but if you notice the ink color seems lighter when printed on the Black T-Shirt because of the high contrast between the ink and t-shirt color.

Depending on the t-Shirt color the ink color

In this case, you can see the black t-shirtworks better for this logo design because of its natural contrast.

This is why selecting a t-shirt color and testing your logo against differentcolors is so important.

On the black tee, we can see the details in the logo better and we are able to read the same design with a lot more clarity than with the Athletic Grey Heathert-shirt color.

Here are some color ink and t-shirt visuals we made to show what colors work well or complement the t-shirt color. We’re sure there are many more color combinations, for now, we just went with the colors that have the most contrast.

Choosing the Right T-Shirt Color for Printing and Branding (4)

Choosing the Right T-Shirt Color for Printing and Branding (5)

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Choosing the Right T-Shirt Color for Printing and Branding (8)

Choosing the Right T-Shirt Color for Printing and Branding (9)

A simple way of finding color combinations and ideas to help you better choose t-shirt and ink colors is to look at what is already working in the fashion or in any sports team’s color combination.

By this we mean look at a sports team Jersey and the color combinations that they use.

The Los Angeles Laker’s colors are Purple, Gold with a White color scheme. The LA Dodger Blue and White color scheme work well on a grey background.

These are two teams that have very different color looks. The shades of color and contrast are very clear that when combined work well together.

These color schemes are instantly recognizable by hundreds of thousands of people in the city of Los Angeles.

We’re not saying to rip off designs or color schemes from other brands, however, we do encourage you to use them as guides and inspiration to create your own color combination and brand identity.

And if all else fails, go with the tried and true, Black t-shirt White Logo or White T-Shirt and Black Logo.

To find the right color combination for your design is easy, just compare thecontrast between the t-shirt and the ink you select. If your design does not stand out or pop out then use another color of shirt to print on.

However to find your own unique color combination you’ll have to experiment with different colors.

You can save and use these t-shirt templates to create your own mock-up designs or you can visit our online catalog and right-click on any image like the Next Level 6210 Save Image as JPEG.

Now you have the image of the actual t-shirt to know exactly how your designs will work with the color you choose. You can save the Front Side and Back part of the t-shirt to place your design in the specific location you want.

The t-shirt used in this example is the Bella Canvas 3001 one of our Best Sellers. You can right-click and save these for your personal use or refer your designer to use these as shirt templates.

Questions or Placing Your Order

If you would like to place an order,ourminimum order quantity for printed T-shirts start at 24 pieces per design.

This is a great way to test out a small batch of printed t-shirts before placing a larger order in the future.

If you would like to try out our blank t-shirts our minimum is 12 blank items.

With this order, you can try 12 different colors, sizes, styles, and brands we have available to find that t-shirt that you love.

if you have any questions about our printing services feel free to email us atinfo@laprintanddesign.comand we will reply within 24 – 48 hrs.

Thank you from www.laprintanddesign.com

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Choosing the Right T-Shirt Color for Printing and Branding (2024)

FAQs

Which color is best for Tshirt printing? ›

Because not all color combinations work well together when printed. Light-colored t-shirts print best with Dark Inks and Dark Color garments print best with Light Colored ink.

What color t-shirt goes with everything? ›

Though black and white T-shirts are often known as the most versatile colors that pair well with anything, a navy blue V-Neck is also a great staple item to include in your wardrobe. Try pairing a navy or dark blue V-neck with black jeans whenever you're going for something chic.

Should I design t-shirts in RGB or CMYK? ›

RGB offers a much wider range of colours than CMYK does, and RGB colours tend to be more vivid than CMYK. Many RGB colours cannot be duplicated using the CMYK process. You will need to work in CMYK when producing artwork for direct to garment t-shirt printing and t-shirt screen printing.

What color t-shirt sells the most? ›

Among other colors, black and white are the most popular and wanted in the industry. You can always play safe in these two shades while still being the chicest version of yourself. In the black canvas of these colors, you have much space for making desired designs through t-shirt printing and embroidery.

What colors look good in print? ›

When it comes to selecting colors, there are three types that are good for print: cool, warm, and neutral. Examples of warm colors are red, yellow, pink, and orange. Pink instills a sense of joy while red makes the reader feel energized. Cool colors include green, purple, brown, and blue.

What are the top 5 colors for t-shirts? ›

Black, White, Grey (variation of heathered grey colors), Red and Navy! These colors might not be that surprising to you. You will find though that Black and White stand out as the clear favorites in many markets. The rest are up for debate.

What color compliments everything? ›

White does amazing things for all colors. It multiplies the intensity of any shade and makes it stand out that much more.

What two colors do not go well together? ›

7 Worst color combinations to avoid
  • Yellow and green. Yellow and green are two of the most popular colors in the world. ...
  • Brown and orange. ...
  • Red and green. ...
  • Neon and Neon. ...
  • Purple and yellow. ...
  • Red and purple. ...
  • Black and Navy.
Aug 18, 2022

What is best format for T shirt design? ›

Vector files such as AI, PDF, EPS, SVG, and CDR are the best file types to send for screen printing logos and digital artwork. Bitmap/Raster files such as PSD, TIFF, PNG, and JPEG are good to use when they are saved at a high-resolution of 300 dpi or higher and look good at 100% view.

Is RGB or CMYK better for logos? ›

RGB is the best choice for anything online, like your website, ad posters or banners, and logos. RGB colors are generated through an additive method, and the three colors combined together make white.

Does CMYK look better when printed? ›

CMYK is a four-color process and stands for cyan, magenta, yellow and key (black), and is preferred for use on printed materials because it helps achieve a true color. Here, we'll take a closer look at why printers don't all print the same and what you can do to get the best color output possible.

What color shirt is most professional? ›

1. Wear: Blue. Many experts agree that blue is one of the best colors to wear for an interview. In fact, job-search website CareerBuilder hosted a study of 2,099 hiring managers and HR professionals, and blue was the most recommended interview outfit color.

Which color shirt attracts the most attention? ›

Red is the color of power. It gets people's attention and it holds it, which is why it's the most popular color for marketing. The word SALE is always red, and you'll often find red a common tie color for professionals. When you want to be viewed as trustworthy and cool, blue is the color for you.

What are the trending t-shirt colors for 2023? ›

Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors? Names are selected by the WGSN and Coloro color team, before being verified by our in-house Equality Vision Team to ensure a proper translation on a global scale.

What colors to avoid for printing? ›

Don't use RGB colors, design in CMYK.

Red, Green and Blue lights are added together to reproduce other colors. However, your printer is much more limited and won't be able to reproduce all the colors you see on screen.

What is the most eye catching font color? ›

A dark text color on top of a light gradient background allows for readability, while also being pleasing to the eye. Light backgrounds: Using a light color shade with black or dark text is a great way of adding subtle color. Try black text on light blue, pale green or gray background.

What are the 4 colours used most in print work? ›

Full Colour Printing

This stands for the 4 main colours used in most conventional printers; cyan, magenta, yellow and black. Your printer will then mix these 4 colours in order to print your documents or photographs. This is exactly how a full colour print (or digital print) works.

What color is used most in printing? ›

There's no question in this area: Black is by far the most-used ink color. Black ink is used for almost all text in a printed document, and many documents like research papers that don't include color graphs may use exclusively black ink.

What is the easiest color to print? ›

Of the three composite colors in computer printers, red colors tend to be used most. Red printouts use the magenta ink in your toner cartridges. Since red tends to be used frequently, your cyan and yellow ink will often be least used.

Should I print in color or black? ›

Black and white printing jobs tend to look more formal and professional, which makes them a great option for business bulletins, business proposals, or newsletters. Color printing is usually the better option if you are trying to create documents that have pizzazz and personality.

What color t-shirt makes you look bigger? ›

Darker shades of colors like blue, purple and brown can also help to hide flaws and create a slimming illusion. On the other hand, lighter colors, like white and khaki, can add pounds and give the illusion of a larger frame.

What type of t-shirts are trending? ›

23 T-shirt Design Trends for Print-on-demand in 2023
  • All-over print.
  • 3D effects.
  • Brushstroke.
  • Y2K.
  • Early 2000s.
  • Serif font texts.
  • Creepypasta horror.
  • Tie-dye hippie style.
Nov 25, 2022

What is the highest quality of t-shirt? ›

Cotton is considered one of the best fabrics for T-shirt manufacturing since it is soft and breathable. Synthetic fibers, on the other hand, are smooth and have low water absorbency, but may not be comfortable for everyday wear.

What color attracts everyone? ›

Red is the color of power. It gets people's attention and holds it. It is the most popular color for marketing.

What is the most universally flattering color? ›

According to Real Simple, four universally flattering clothing colors are Eggplant, True Red, Indian Teal, and Mellow Rose. Sounds fancy, right? Each of these colors is either in a neutral place on the color-wheel or an opposite color of our skin tone which makes them very flattering.

What is the fashion color rule? ›

The premise of the 3-color rule is not combine more than three colors in your outfit at any one time. The exceptions are black and white — they don't count, as they aren't technically colors, so they can be intermixed without actually adding a color to your outfit.

What are the two happiest colors? ›

Red, orange and yellow are all warm colors and are generally thought to evoke feelings of happiness, optimism, energy and passion. Yellow-y sunshine might lift your mood, while red roses might get you in the mood. Warm colors also rev you up!

What are the 3 best colors that go together? ›

If you're looking for a few basic but perennially popular 3 color combinations to kickstart your color palette, think about combinations like:
  • Yellow, red, and blue.
  • Green, orange, and purple.
  • Teal, magenta, and gold.

What size image is best for t-shirt printing? ›

If printing on adult size shirts, the standard size is 11” x 11” (or 11” wide by proportionate height). This will look good on almost any adult size. For printing on youth sizes, a good design size is about 9” x 9”.

What size should an image be for a printed t-shirt? ›

ADULT
Shirt SizeStandard WidthSuggested Design Width
Small18 inches9.5-10.5 inches
Medium20 inches10-11 inches
Large22 inches10.5-11.5 inches
X-Large24 inches11-12 inches
3 more rows

What are the best CMYK colors for printing? ›

The most brilliant colors achievable using CMYK are solids. First, 100% of cyan, magenta, and yellow will appear as the most colorful colors available in print. Again, these colors will not come out as bright as they appear onscreen.

What happens if I use RGB instead of CMYK? ›

Essentially, any colors produced with RGB on the digital space will not create the same output on the physical print. This is based on the color gamut, which in other words means that translating RGB to CMYK usually allows the color to convert only as close to the original appearance of the display screen.

Should I use RGB or CMYK for digital print? ›

The RGB color mode is most used in digital technologies because it has more color capabilities than CMYK. CMYK can only create 70% of the colors that RGB can make. On digital applications such as Photoshop, the RGB color mode allows you to get more accurate colors.

What are the disadvantages of CMYK? ›

The primary disadvantage of CMYK colours is that it can create fewer colours than for example PMS and RGB, and the colours that it can print are not as specific. So if you are looking to use a specific colour you should rather use the Pantone colour systems.

Why do my CMYK color look dull? ›

RGB's additive colour process means it produces colours and brightness that CMYK just can't reproduce. So if you've chosen a colour that isn't in the range CMYK can print, unfortunately, this means it will come out much duller than what you see on screen.

Why are my colours dull in CMYK? ›

The reason that onscreen colors look different offscreen is because some colors onscreen cannot be reproduced with CMYK printing. These colors are called “out of gamut.” Example colors are metallics and fluorescents. The RGB color space has a much wider range of discernible colors than CMYK.

What is the best ink to print on Tshirt? ›

Plastisol ink pigment sits on top of the fabric. This is one of the main reasons water-based ink has such a soft feel and is becoming more and more desirable for printing onto fashion blanks. If you are looking to create soft custom t shirts, water based ink will give you the softest tees possible.

Which type of printing is best on Tshirt? ›

Screen Printing, also known as silk screen printing, is a traditional t-shirt printing method that produces high-quality and long-lasting prints. It involves creating a stencil of your design and placing it on a mesh screen.

What print last longer on t-shirts? ›

Sublimated Prints and Screen Prints are considered to be the ones that would last longest. Screen printing has been around for a long time, so there are many different variations of it. Screen printing is the most popular form of t-shirt decoration, especially with slogans and cartoons.

What is the best ink for printing on cotton? ›

Water-based ink is best suited for 100% cotton fabrics. Blended textiles are less likely to absorb the water-based ink, although there are some tricks to do this successfully, you will run into a lot of difficulties. While water-based inks are more eco-friendly, but it's not by much.

Which print is best for cotton t-shirt? ›

DTG (direct-to-garment) printing

It's comfortable and long-lasting, because the print soaks into the clothing fibers. The best quality t-shirts for DTG printing are made from cotton.

What color t-shirt is best for heat? ›

Light colored clothing reflects most of the visible wavelengths which, in turn, absorbs less heat. On the contrary, darker or black clothing absorbs more wavelengths, absorbing more heat, hence making the clothing warmer to wear.

Which color mode produces the best results when printing? ›

Use CMYK for any project design that will be physically printed, not viewed on a screen. If you need to recreate your design with ink or paint, the CMYK color mode will give you more accurate results.

What is the most difficult color to print? ›

The reason for this is that in RGB, grey is created using red, green and blue (in mostly equal quantities). In CMYK on the other hand, it will be printed using cyan, yellow and magenta. During the printing process, grey is one of the hardest colours to properly control.

What are the three methods of t-shirt printing? ›

This article will review the various types of t-shirt printing options so you can make the right decision when you order your shirts.
  • Screen Printing. Also known as silkscreen, screen printing is the most popular t-shirt printing method. ...
  • Direct to Garments (DTG) ...
  • Heat Press Printing. ...
  • Dye Sublimation.
Nov 4, 2021

What size is best for t-shirt printing? ›

If printing on adult size shirts, the standard size is 11” x 11” (or 11” wide by proportionate height). This will look good on almost any adult size. For printing on youth sizes, a good design size is about 9” x 9”.

What is the most popular Tshirt type? ›

Basic half sleeve T-shirt

The most simple style in Tshirt, this one has a close-to-the-neck crew neckline. This is also the most popular type of T-shirt and is favored by both men and women. The crew neckline which sits along the base of the neck suits most people.

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